I don’t know about you, but me personally? I can’t stand a website that lacks good graphic art and photos to go along with their content.
A website can have great content but if there is no art or photos to help illustrate what is being said, a lot if not most people are not going to stick around long enough to actually read the content. Today I am going to be talking about a particularly artsy website called Creative Market, an online marketplace for both artist and web designers.
Creative Market is not as well known right now on the internet as other online marketplaces like Fiverr, but Creative Market seems to be constantly growing larger and larger.
My goal is to help answer the question, what is Creative Market? Please read on if you want to learn more.
What Is Creative Market?
Creative Market is equal parts online marketplace and online community, both aspects focusing on graphic/web design. They offer a variety of content to purchase including stock photos, original writing fonts, website themes, plugins, and 3D/2D art styles.
It seems fairly obvious that the founders of Creative Market had web designers in mind when coming up with the concept for Creative Market as that is the main group of people who would stand to benefit from what this site has to offer.
I am going to go ahead and try to section off what you need to know into two parts, what the user needs to know and what the merchant needs to know.
What the Merchant Needs To Know
As someone who is interested in selling their content on Creative Market, the first thing you should probably know is that you have to go through a selection process to be able to sell on their site.
They only take who they deem to be the best, so if you are new to design and art then this site may not be for you, although if you are new I would still apply if you wanted to associate with them just because, well, ya never know right? As far as payment goes, you decide what you sell is worth and Creative market takes 45% off the top for fees and taxes, leaving you a profit of 55%.
Honestly I think payment is ok, nothing spectacular by any means, but you do get the freedom to decide what to charge your customers,(unlike Cafepress which has a base price for all the items its merchants sell before the merchant makes a commission) which is a plus.
Creative Market allows its merchants to add new content to sell whenever they want without restriction, so there is no review period where Creative Market goes over your content, you just create it and post it, then you can sell it. They handle all payment and shipping for you as it should be, and what I consider to be the best part about being a merchant with Creative Market, you are not under any obligation when it comes to the things you create and sell on their site, you can sell the same content wherever you want, on your site or blog, another marketplace, anywhere.
The freedom that Creative Market gives to its shop owners is definitely appreciated, it’s nice to be able to market your own products and store, not just rely on the walk in traffic of the site. In case you are wondering about the traffic on the site, at the time of this article, Creative Market has a community of over 3,000,000 people strong, a pretty solid number to be sure, but keep in mind that you will have to work to promote yourself to get customers, or you will have to be featured by the site itself where a large majority can see you, otherwise chances are not too great that you will see all that much traffic.
Just so you know, there are quite a few merchant complaints such as Creative Market never switching out the featured/highlighted products and merchants on the front page, meaning that the same featured shops remain on the front page for months at a time collecting the vast majority of sales, leaving very little for the majority of shop owners who are not chosen to be featured for whatever reason.
Another big problem that there seems to be for merchants is fraud. I have read reviews from multiple people who have experience selling on Creative Market and some of them say that fraud is a big problem, and one that Creative Market doesn’t care to address or for whatever reason, can’t or just hasn’t yet. Honestly, I don’t think it’s a bad idea to try to set up a shop through Creative Market if only because they allow you to sell the products you market on their site wherever else you want.
Why not sell in other places as well(such as your own website or blog, more on that down below) and just use Creative Market as one of your multiple platforms to market your products and content through?
What The Users Need To Know
As I pointed out earlier, this site is built from the ground up with the artist/designer in mind, and that fact is very apparent when you load up Creative Market and just look at the front page.
I need to stress to you the importance of taking your time and looking deep before you decide on whatever it is you want to buy. As I pointed out, the artists who are featured on the front pages are normally not switched out for a good amount of time, preventing people from discovering those talented diamonds in the rough.
There are many, many skilled young artist who never get found on Creative Market just because most people don’t want to look further than the first page of a specific section, meaning they pay for something that they may not have liked as much as someone else’s version of it, and if what they buy is on the first page, chances are they are paying more than they would have if they just looked a little bit more.
Based off what I read, a lot of the items that are featured on the first pages may not necessarily be the most liked or popular, it could just be a good money maker for the site. Please take that with a grain of salt as I can not say for sure if that is the case, but more than a couple merchants think it is and it honestly wouldn’t surprise me in the least, so make sure to look before you buy as the best option may not be the first option.
One last thing that I find pretty cool that they offer their users is the “free goods” section of Creative Market, where they offer 6 free items from different artists, changing what is offered each week. The free goods section will normally have free fonts, wordpress themes, doodle bundles, vector patterns and textures, so I recommend that if nothing else, you should come back each week to check to see what is available in the free section, you never know when you will find something there that you may want yourself.
The potential is there to be able to make some extra cash, or even a good living, through Creative Market, but unfortunately that is primarily reserved for those lucky few who have been featured on of the first pages, and like I said, getting Creative Market to find and promote your shop can be tough, but I have no doubt that there are artists reading this right now who can make it happen.
I do recommend searching Creative Market for your photography, font or design needs, although I also recommend that you search long and hard before making a decision, and also search other online marketplaces like Fiverr to make sure you can’t get what you want for a better price.
As for making money with Creative Market, like I said the potential is there but if I were you, I would consider building a website/blog first that revolves around what it is you wish to sell, whatever that may be. Building a website is undoubtedly one of, if the the best, most effective way to make money online, and the best part is that you do not need anyone other than you and your site to make your money, no 3rd wheel marketplace to deal with.
If making a living online is something you desire and you are not knowledgeable enough to build a website then I highly suggest checking out this overview of the online school that taught me how to start building websites and profit off of them, Wealthy Affiliate.
Just as I said, Wealthy Affiliate is an online school dedicated to teaching people how to build websites about topics they are passionate and knowledgeable about, and then they teach you different legitimate methods to make money off of those websites.
It is free to sign up and begin taking the courses, so if you want to read a little bit more about it then I invite you to click here just click here.
Hopefully this quick article gave you some insight and helped you answer your question, what is Creative Market? Have you ever bought anything through Creative Market? How did you like it? What did you buy? Maybe you have some experience as a shop owner, whatever the case I want to hear what you have to say, please make sure to leave your comments, questions and feedback down below.
Thank you for reading,